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Registration - Come in, sign up, and get to know each other.

Driving business growth through digital transformation in Romania and Central and Eastern Europe

Kostas Loukas

Kostas Loukas - General Manager, Microsoft Romania

Don Grantham

Don Grantham - President, Microsoft Central and Eastern Europe

General Audience - UNIRII HALL - 
Level 100 Business value

Flipping to Digital Leadership in South-East Europe: The 2015 CIO Agenda

Oldrich Priklenk

Oldrich Priklenk - CEO for KPC-Group, s.r.o., Independent Gartner rep. for Czech Republic, Slovakia and Romania

Mr. Priklenk’s presentation will address industry trends and how these are impacting organizations, especially within IT.
Most IT organizations have three persistent issues that impede digital opportunities:
First, digital leadership means flipping the approach from nurturing and evolving legacy assets to starting with the digital world and what is possible.
Second, value management needs to flip from what’s easily measurable (e.g., IT cost) to what is most valuable.
Third, must flex their leadership style to be less control-led, and more vision and inspiration-led.
These problems aren’t new, but the prizes for solving them, and the dangers of ignoring them, are growing exponentially.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Digital is the new normal – Uber: Technology, Vision, Execution

Rob Khazzam

Rob Khazzam - General Manager Uber Central Europe

Rob, Uber's General Manager in Central Europe, will expand on the key aspects of Uber's organization design, cultural values and data-driven approach which have allowed it to expand so rapidly over the last five years.
Read more

General Audience - UNIRII HALL - 
Level 100 Business value

Performance. It's all about what matters to business

Julien Ducarroz

Julien Ducarroz - Chief Commercial Officer, Orange Romania

This year, Orange has launched the Essentials 2020 strategy, aimed at supporting people and companies in their digital transformation journey.
Smart connectivity, collaboration, workspace and security are the four pillars that make living and working simpler, better, effective, safer.
Julien Ducarroz will introduce to the audience the latest innovations from Orange Romania that turns this vision into reality and helps businesses grow and increase their performance.
Read more

General Audience - UNIRII HALL - 
Level 100 Business value

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

Unleash Your Success Mindset

John Stockdale

John Stockdale - Senior Partner at Stockdale & Associates

Research has proven that although most people genuinely want to be successful in mastering their ability to adapt to change, overcome challenges and produce consistent results… few actually do anything about it. The single most important obstacle holding them back has very little to do with their skills, experience or intelligence.
It has to do with their mindset!
This is the single most important characteristic that separates the world’s most successful people, in anything that they do, with the rest who struggle for the answers. It is the key to unlocking your unlimited potential, and most importantly, understanding how to actually use the tools you already possess in achieving goals you never thought possible!
Unleashing Your Success Mindset is a process for understanding how the mind works and how to take advantage of its unlimited potential
What you will learn:

The Success Mindset Principles - What the world most successful people know and how to begin shifting your thinking around achieving success.
The NLP Communication Model - How to master your understanding of how we process and communicate information in order to improve almost every facet of your daily life.
The Reticular Activating System (R.A.S) - The most powerful tool for achieving success that everyone possess, yet very few know how to use.
Quantum Thinking - How to actually think beyond the ‘box’ in unlocking your creativity and transforming your perception of what is possible.
Limiting Beliefs - What they are, how they hold you back and what you need to learn to eliminate them.
Read more

Business managers - UNIRII HALL -
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

The workspace of the future delivered today.

Florin Popa

Florin Popa - Business to Business Director, Orange Romania

Business opportunities are everywhere customers are. This is why business mobilization solutions help companies identify new market niches, shorten their sales cycle, improve their customer engagement and increase the overall productivity. Join Florin Popa to learn how workspaces are changing and how to turn your mobile devices into powerful business tools.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

The Beauty of Business Growth

Sergiu Negut

Sergiu Negut - Associate Dean of Entrepreneurial Growth, Maastricht School of Management Romania

Some businesses grow faster than others. It was always like that. With each new success that we see and understand, we grow new idols for business transformation. And somehow these new heroes are different from a generation ago. Different in style, in speech, in business rationale.
What has changed? Why the secret sauce of your growth can no longer be cooked from a last century recipe?
Our heroes no longer seek to solve problems; they rather invent new solutions. How is this changing the way we grow our businesses? What makes a new product, initiative, process or business likeable? Or loveable, for that matter? Have we learned to design our businesses for growth? Is this process a science or an art?
This and many others are no simple questions with no simple answers. In his session, Sergiu Negut will challenge you into designing and redesigning your business.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Registration - Come in, sign up, and get to know each other.

Digital disruption and innovation in executive development: case study – the INSEAD-Microsoft sales enablement programme

Mark Roberts

Mark Roberts - Associate Dean of Executive Education at INSEAD

This session will discuss how INSEAD has collaborated with Microsoft to develop a new, highly effective approach to executive education.
Embracing technology, a customised online solution enables organisations to build competitive advantage by rapidly increasing the skills and shifting the behavior of large populations of their executives who may be dispersed all over the globe.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

How do we shape our business models in a world of digital disruption?

Violeta Luca

Violeta Luca - Marketing & Operations Director, Microsoft Romania

Aurelia Costache

Aurelia Costache - Financial Services Industry Advisory Leader, EY Romania

We live in a world where devices outnumber people and create more data than people can consume. The pace of change is faster than ever. Technology has led to disruptions in our personal and our professional lives.
The world has changed. The new digital economy goes beyond technology, triggering a new wave of transformation in the way leaders and organizations do business.
In the emerging environment, sharing and collaborating are the new success factors. Networking and trust yield better results than protectionism. Finding the answers together is a better work mindset than struggling alone. Decision making is pushed to the edges, empowering and engaging employees.
How does Information Technology influence market leadership and what are the new competitive advantages? How do we engage with our communities? What are the skills and capabilities of the new world CEO? Can operational excellence be effective without the information excellence which is leveraging automation, information, analytics, and sophisticated algorithms?
These are only a few questions to answer during the session.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Digital transformation at Orange

Bogdan Rotunjanu

Bogdan Rotunjanu - IT Director, Orange Romania

At Orange, we are convinced that digital is a business transformation catalyst as we've experienced it over the last 3 years.
Find out from Bogdan how our IT organisation has transcended the traditional supportive role to become a key business strategy contributor and how we improved our operational processes, work productivity and cost efficiencies through the use of new technologies.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

Business transformation – a catalyst for business growth in the digital world

Kostas Loukas

Kostas Loukas - General Manager, Microsoft Romania

Adrian Mihai

Adrian Mihai - Owner, FAN Courier

Jean-Francois Fallacher

Jean-Francois Fallacher - CEO, Orange Romania

 George Georgakopoulos

George Georgakopoulos - CEO, Bancpost

Daniela Nemoianu

Daniela Nemoianu - Partner and Head of Markets KPMG in Romania

Wolfgang Schulz

Wolfgang Schulz - General Manager, BMW Group Romania

Business transformation is all about the continuous desire to achieve more. It’s also one of the main drivers of progress in the digital world. It requires taking bold decisions and turning them into actions.
Join six of the greatest business leaders in Romania in a discussion about shifting business models in a fast paced environment.
Learn about how new business ecosystems work and how you can grow your business in the digital world.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Digital innovation in the business environment

Jasper Vis

Jasper Vis - Managing Partner, Headcandy

Jasper Vis will take you through the rollercoaster story of Headcandy showcasing how his company creates top notch digital experiences that add value to both Microsoft and its clients. Headcandy’s agile project approach allows companies to evolve faster in the world of digital innovation.
Headcandy is working for market leading companies and brands.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Growth Hacking - The New Mantra of the 2016 Marketer

Cristian Herghelegiu

Cristian Herghelegiu - CEO GECAD NET

Tudor Galos

Tudor Galos - Consumer Marketing Manager, Microsoft Romania

Tired of hearing the same stories about different companies' mindless growth strategies followed by their fast & furious downfall?
Do you see amazing products and services featured at startup fairs and conferences that don't match the sales expectations?
Do you feel that you need more tools to continue growing while maintaining control, quality and (most importantly) profits?
Come to our session to learn why Growth Hacking tools & guidelines are the new mantra of the 2016 marketer.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Registration - Come in, sign up, and get to know each other.

Driving business growth through digital transformation in Romania and Central and Eastern Europe

Kostas Loukas

Kostas Loukas - General Manager, Microsoft Romania

Don Grantham

Don Grantham - President, Microsoft Central and Eastern Europe

General Audience - UNIRII HALL - 
Level 100 Business value

Flipping to Digital Leadership in South-East Europe: The 2015 CIO Agenda

Oldrich Priklenk

Oldrich Priklenk - CEO for KPC-Group, s.r.o., Independent Gartner rep. for Czech Republic, Slovakia and Romania

Mr. Priklenk’s presentation will address industry trends and how these are impacting organizations, especially within IT.
Most IT organizations have three persistent issues that impede digital opportunities:
First, digital leadership means flipping the approach from nurturing and evolving legacy assets to starting with the digital world and what is possible.
Second, value management needs to flip from what’s easily measurable (e.g., IT cost) to what is most valuable.
Third, must flex their leadership style to be less control-led, and more vision and inspiration-led.
These problems aren’t new, but the prizes for solving them, and the dangers of ignoring them, are growing exponentially.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Digital is the new normal – Uber: Technology, Vision, Execution

Rob Khazzam

Rob Khazzam - General Manager Uber Central Europe

Rob, Uber's General Manager in Central Europe, will expand on the key aspects of Uber's organization design, cultural values and data-driven approach which have allowed it to expand so rapidly over the last five years.
Read more

General Audience - UNIRII HALL -   
Level 100 Business value

Performance. It's all about what matters to business

Julien Ducarroz

Julien Ducarroz - Chief Commercial Officer, Orange Romania

This year, Orange has launched the Essentials 2020 strategy, aimed at supporting people and companies in their digital transformation journey.
Smart connectivity, collaboration, workspace and security are the four pillars that make living and working simpler, better, effective, safer.
Julien Ducarroz will introduce to the audience the latest innovations from Orange Romania that turns this vision into reality and helps businesses grow and increase their performance.
Read more

General Audience - UNIRII HALL - 
Level 100 Business value

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

The future of the datacenter!

Gicu Dobrea

Gicu Dobrea - MVP – Enterprise Security, Founder and CEO of XEDUCO (former INTELPROF)

Windows Server v.Next is a tectonic shift in the industry with Software Defined Compute, Storage. Networking, Nano Server, Containers and more.
There's so much in this
release that this session will give you a better perspective of the whole and help our customers realize their business goals through Microsoft Cloud.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Can you really afford not having a strategy in cybersecurity ?

Nicolas Arpagian

Nicolas Arpagian - Strategy & Public Affairs Director, Orange Cyberdefense (Orange Business Services)

The data produced, exchanged and collected every day in your company are a strategic asset.
In a world of competitiveness it is mandatory to build a strategy to defend your business and technical information.
Cyberattacks are now affordable for very low amounts of money. And there is an entire digital industry dedicated to cyber criminality. You need to deal with trusted partners to face such risks and guarantee the cybersecurity of your infrastructures.
With its 250 million customers worldwide, Orange Group has a strong capacity to overview what happens on the networks. That’s why Orange Cyberdefense has an unrivaled experience in detecting and analyzing malwares. For instance, its solutions are also very efficient to limit the impact of operations of denial of service (DDoS). 
Read more

IT Professionals - NICOLAE IORGA HALL -
Level 200 Business value, some Technical

Break - Visit partners' booths, network, attend Open Area presentations

What’s New in Windows 10 Deployment?

Milad Aslaner

Milad Aslaner - Program Manager , Microsoft Surface

With Windows 10, there are brand new and updated ways on how to deploy Windows devices.
Take the chance and join Milad Aslaner, Program Manager in Surface Engineering
and Deployment Expert when he talks about wipe/reload, in-place upgrade, runtime provisioning and more.
This is your chance to explore all the improvements the Windows
team has made for commercial customers to have the best possible enterprise deployment experience.
Read more

IT Professionals - NICOLAE BALCESCU HALL -
Level 100 Business value

Query Store in SQL Server 2016

Cristian Andrei Lefter

Cristian Andrei Lefter - Microsoft MVP - SQL Server.ro , Principal at Esential Training

The SQL Server Query Store is a new feature of SQL Server 2016 that provides insight on query plan choice and performance.
It simplifies performance troubleshooting by enabling you to quickly find performance differences caused by changes in query plans.
The feature automatically captures a history of queries, plans, and runtime statistics, and retains these for your review. It separates data by time windows, allowing you to see database usage patterns and understand when query plan changes happened on the server. It also allows you to maintain query performance stability.
The session will focus on managing the Query Store and the key usage scenarios.
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Managing Linux platforms with Microsoft Enterprise Solutions

Ovidiu Pismac

Ovidiu Pismac - Account Technology Strategist, Microsoft Romania

Join this session and learn how System Center can manage a heterogeneous enterprise environment:
- Provisioning Linux with Virtual Machine Manager
- Monitoring Linux with System Center Operations Manager
- Managing and protecting Linux with System Center Configuration Manager and System  Center Endpoint Protection
- Backup Linux virtual machines with Data Protection Manager
- Managing Linux platforms with Microsoft cloud solution Operations Management Suite
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

How easy is it to control an enterprise IT infrastructure with Microsoft management solutions?

Adrian Stoian

Adrian Stoian - Microsoft MVP, Tech Ready

Attend this session to find out about the new features in System Center vNext for managing enterprise IT infrastructures. We will discuss how you can use these features to implement and manage private cloud infrastructures.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Registration - Come in, sign up, and get to know each other.

Digital disruption and innovation in executive development: case study – the INSEAD-Microsoft sales enablement programme

Mark Roberts

Mark Roberts - Associate Dean of Executive Education at INSEAD

This session will discuss how INSEAD has collaborated with Microsoft to develop a new, highly effective approach to executive education.
Embracing technology, a customised online solution enables organisations to build competitive advantage by rapidly increasing the skills and shifting the behavior of large populations of their executives who may be dispersed all over the globe.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Windows 10 for Enterprise – An Early Best In Class Windows Experience with Microsoft Devices

Milad Aslaner

Milad Aslaner - Program Manager , Microsoft Surface

Microsoft is committed building an ecosystem of devices that enables showcasing the power of Windows. In this session it’s about all first-party devices such as Surface, Surface Hub, HoloLens, Band, Xbox, and Windows Phone.
Come and join Milad Aslaner, Program Manager in the Surface Engineering team when he talks about the overall vision for Microsoft devices and the experiences they enable. 
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Turning the Wi-Fi infrastructure into a business booster

Cristian Patachia

Cristian Patachia - Development & Innovation Manager, Orange Romania

With an ever-increasing coverage and seamless integration with cellular networks, the Wi-Fi provides not only easy, fast and secure access to information for communities, municipalities, schools and families, but also means to grow employee productivity and a perfect playing field for those with the irresistible urge to invent something new, something big, something immensely valuable.
If you are an enterprise, you will find out how to turn your Wi-Fi network into a business booster. If you are a venue owner or a retailer you might be interested to see the value of Wi-Fi based location & data analytics for better marketing and a better in-store experience. If you are a technology or a digital marketing start-up you can find your innovation partner for the next great thing to experiment. If you are a carrier you can learn how to integrate the Wi-Fi access to your existing infrastructure and why the Wi-Fi calling is the little feature that can make a big difference for your consumers.
You will discover all these and many more together with Cristian Patachia.
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 200 Business value, some Technical

Break - Visit partners' booths, network, attend Open Area presentations

Hacking with PowerShell

Gicu Dobrea

Gicu Dobrea - MVP – Enterprise Security, Founder and CEO of XEDUCO (former INTELPROF)

PowerShell is now a ‘mandatory-to-use’ tool for IT professionals in order to automate administration of the Windows OS and applications, including Azure and Nano Server.
Unfortunately, threat actors have recently taken advantage of this powerful scripting language just because PowerShell it's already installed on your Windows
machines, trusted by Admins and most AntiVirus tools!
The session presents the steps that should get you starting on (Ethical) Hacking and Pen Testing with PowerShell
and some useful techniques that a defender can use in order to limit the effectiveness of PowerShell attacks.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Building Cloud Infrastructure with Cisco and Microsoft

Vlad Biristeica

Vlad Biristeica - Systems Engineer, Cisco

Cisco and Microsoft have made a significant leap forward with investments to integrate their technologies to enable IT Service Providers to win  cloud revenue, optimize application performance and ROI.
Together they provide faster time to market, lower operational costs and a lower TCO through a converged approach, by using Converged Cisco ACI stacks for Microsoft Applications that optimise delivery of key workloads.
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 200 Business value, some Technical

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

14:30 - 15:00 Manage availability with Veeam and Microsoft Azure

Cornel Popescu

Cornel Popescu - Systems Engineer Veeam SEE

This session will discuss the options for managing availability for the modern datacenter, while leveraging private cloud and Microsoft Azure.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

15:00 - 15:30 Protecting Heterogeneous IT Environments with Azure Site Recovery

Sebastian Vijeu

Sebastian Vijeu - IT Consultant, Axxell Solutions

Razvan Rusu

Razvan Rusu - IT Consultant and Trainer, ECKO Systems

Do you want to enable Disaster Recovery without extensive CAPEX? DO you want to find the right solution suitable for you?
If you answered yes to any of those questions, then join us in this session and learn how Azure Site Recovery enables a low TCO DR solution for your heterogeneous IT environments. Even if you may be virtualized on Hyper-V or VMware, or may still run physical servers, ASR can seamlessly enable cost-effective replication and recovery to Azure.
We will cover protection, management of failover to Azure and back to on-premises, and infrastructure considerations. ASR can also migrate workloads from on-premises and AWS to Azure, and we will show you how.
We will also detail the investments we have made to ensure the security and privacy of your customer’s data as you help them on their journey to Azure.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Microsoft and the open source world – the story of the change

Ryszard Dalkowski

Ryszard Dalkowski - Vice president of open source Aegis Foundation

During last years you can observe huge change on the IT market. And – despite all – Microsoft approach to open source software has changed.
As the former “Microsoftie” Ryszard was included in the change – right now he observes (and comments) the change from the external position.
Come and see what efforts Microsoft has made to be the “better citizen” in open source communities. And how Microsoft Azure has changed that paradigm.
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Learn how to control and manage your mobile devices in a BYOD world

Adrian Stoian

Adrian Stoian - Microsoft MVP, Tech Ready

Attend this session to find out about the new features for managing mobile devices with Windows 10 and Windows Phone 10 with Microsoft Intune and System Center Configuration Manager. Learn about conditional access, new features for managing application and configuring various settings using policies and profiles.
Read more

IT Professionals - NICOLAE IORGA HALL -
Level 300 Deep Technical

Security and Collaboration in Office 365

Petru Liviu Russu

Petru Liviu Russu - Senior Support Engineer, Microsoft Romania

Mihai Caltaru

Mihai Caltaru - Support Escalation Engineer, Microsoft Romania

In today’s world, security and collaboration are two of the most important pillars of an organization.
This session would like to cover both these topics and show you what are the latest updates in Office 365 advanced protection and also in the brand new Office 2016.
While many organizations get hit by increasingly sophisticated attacks, you might be looking for tools that provide advanced protection.
We will show you what you can do with the latest in Advanced Threat Protection. We'll take a look at new capabilities in Office 365 and Exchange Online to consistently protect you against phishing attacks with new features such as Safe Attachments, Safe Links and more to safeguard against malware and bulk spamming.
With the new release of Office 2016 we introduce improvements in deployment and update management while simplifying the activation management in the Office 365 Admin Portal.
We have updated the Office suite for the modern workplace, with smart tools for individuals, teams and businesses.
Real-time typing, simplified sharing, improved version history and modern attachments are only some of the new features you won't want to miss!
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 200 Business value, some Technical

Break - Visit partners' booths, network, attend Open Area presentations

Deliver applications to your users from a secure Window 10 Enterprise Platform

Ovidiu Pismac

Ovidiu Pismac - Account Technology Strategist, Microsoft Romania

Join this session to learn what security capabilities are included with Windows 10 Enterprise and how you can deliver applications using latest Microsoft application virtualization on premise and cloud solution:
- Upgrade to Windows 10 with System Center Configuration Manager – see an easy way to deploy an upgrade to our latest desktop platform
- Windows 10 security capabilities: Device Guard, Credential Guard, Bitlocker and management of Bitlocker with Microsoft Bitlocker Administration Module
- See 13 recommended steps for securing a desktop; demos with Bitlocker, MBAM, LAPS- Local Administrator Password Solution, EMET – Enhanced Mitigation Experience Toolkit
- Deliver Applications with Windows Server Remote Desktop Services (RDS) and RemoteApp; how to use App-V with RDS to deliver legacy applications to newer platforms; see how easy you can deliver applications to your users using our cloud solution Azure Remote
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Powerful Business Insights using Azure

Eric Maino

Eric Maino - Technical Architect, Microsoft Partner Catalyst Team

Come learn how to extract power business intelligence using resource available in Azure today.
This talk will guide you through building a power business intelligence pipeline to ingest vast amounts of telemetry, how to observe and learn from this data as well as how to build powerful and intelligent dashboards. 
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 200 Business value, some Technical

Registration - Come in, sign up, and get to know each other.

Driving business growth through digital transformation in Romania and Central and Eastern Europe

Kostas Loukas

Kostas Loukas - General Manager, Microsoft Romania

Don Grantham

Don Grantham - President, Microsoft Central and Eastern Europe

General Audience - UNIRII HALL - 
Level 100 Business value

Flipping to Digital Leadership in South-East Europe: The 2015 CIO Agenda

Oldrich Priklenk

Oldrich Priklenk - CEO for KPC-Group, s.r.o., Independent Gartner rep. for Czech Republic, Slovakia and Romania

Mr. Priklenk’s presentation will address industry trends and how these are impacting organizations, especially within IT.
Most IT organizations have three persistent issues that impede digital opportunities:

First, digital leadership means flipping the approach from nurturing and evolving legacy assets to starting with the digital world and what is possible.
Second, value management needs to flip from what’s easily measurable (e.g., IT cost) to what is most valuable.
Third, must flex their leadership style to be less control-led, and more vision and inspiration-led.
These problems aren’t new, but the prizes for solving them, and the dangers of ignoring them, are growing exponentially.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Digital is the new normal – Uber: Technology, Vision, Execution

Rob Khazzam

Rob Khazzam - General Manager Uber Central Europe

Rob, Uber's General Manager in Central Europe, will expand on the key aspects of Uber's organization design, cultural values and data-driven approach which have allowed it to expand so rapidly over the last five years.
Read more

General Audience - UNIRII HALL -   
Level 100 Business value

Performance. It's all about what matters to business

Julien Ducarroz

Julien Ducarroz - Chief Commercial Officer, Orange Romania

This year, Orange has launched the Essentials 2020 strategy, aimed at supporting people and companies in their digital transformation journey.
Smart connectivity, collaboration, workspace and security are the four pillars that make living and working simpler, better, effective, safer.
Julien Ducarroz will introduce to the audience the latest innovations from Orange Romania that turns this vision into reality and helps businesses grow and increase their performance.
Read more

General Audience - UNIRII HALL -
Level 100 Business value

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

Building an IoT Solution using Azure Event Hubs, Stream Analytics, Machine Learning, and PowerBI

Sorin Peste

Sorin Peste - Technical Evangelist, Microsoft Romania

Petru Jucovschi

Petru Jucovschi - Cloud Solution Architect, Microsoft Romania

The cloud-based Internet of Things is here! Come see a demo of an IoT solution, using a host of Azure-based technologies.
Find out how you can easily build a pipeline to ingest, analyze, predict and present data and trends, using stuff that’s already in Azure today.
Learn how you can get from idea to working prototype in a very short time.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Application Lifecycle Management (ALM) and DevOps for Cross-Platform Mobile Apps

Kraig Brockschmidt

Kraig Brockschmidt - Senior Content Developer, Microsoft

Modern tools like Apache Cordova (HTML/JS) and Xamarin (C# and Visual Basic) have given developers the ability to write mobile apps for Android, iOS, and Windows from a single source base with 90% or more common code.
However, developers also know that coding is only one part of the overall lifecycle of the app, commonly referred to as ALM or DevOps. That lifecycle also include build automation, testing, continuous integration, and production monitoring, as well as version control, profiling, and the role of cloud back-ends in minimizing per-platform overhead.
This session will help you navigate all  these considerations for apps written with Cordova, Xamarin, and Unity, as developers experience them through Visual Studio, Visual Studio Online, and Team Foundation server, along with third party services like Sauce Labs and Xamarin Test Cloud.
Read more

Developers - C. A. ROSETTI HALL -
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Introduction to Windows Workflow Foundation

Andrei Oros

Andrei Oros - Chief Technology Officer, Flowster Solutions

WWF technology overview, business applications and demo – get to know the workflow way - history and current status, when to use, what advantages it offers.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

The Rise of the Things – A New IoT World

Ciprian Jichici

Ciprian Jichici - Microsoft Regional Director and General Manager, Genisoft

We are on the brink of a massive revolution in IT fueled by the tremendous growth of devices connected to the internet.
The Internet of Things has transformed in a few short years from a buzzword into a daily reality.
This session will help you understand how the new IoT capabilities of Microsoft Azure can help you capture and analyze device data to improve results across your or your customer’s business. We will go through a few real life scenarios and we will also talk about our own experience at Genisoft building IoT solutions using the Azure IoT suite.
Read more

Developers - C. A. ROSETTI HALL - 
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Azure - Stories From the Trenches

Lucian Daia

Lucian Daia - Head of Custom Solutions, Zitec

Azure is a great platform for all applications - from small, experimental ones, to large, business-critical ones. However, migrating existing applications to (or even developing new ones in) the cloud is still a challenging task for most organizations.
During this session, we'll look at several lessons learned from migrating a
multitude of applications to Azure.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Enterprise Profiles for the Cloud

Dan Danciu

Dan Danciu - Engineering Manager / Software Architect, ISDC

A description of the profiles you will find in large companies when talking to them about adopting cloud based solutions.
Lets see what makes them tick and see how we can approach each one in order to show the added value of going to the cloud.
Read more

Developers - C. A. ROSETTI HALL -
Level 300 Deep Technical

Registration - Come in, sign up, and get to know each other.

Digital disruption and innovation in executive development: case study – the INSEAD-Microsoft sales enablement programme

Mark Roberts

Mark Roberts - Associate Dean of Executive Education at INSEAD

This session will discuss how INSEAD has collaborated with Microsoft to develop a new, highly effective approach to executive education.
Embracing technology, a customised online solution enables organisations to build competitive advantage by rapidly increasing the skills and shifting the behavior of large populations of their executives who may be dispersed all over the globe.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Know your customers, know yours apps!

Alex Mang

Alex Mang - CEO, KeyTicket Solutions

Whether you have to prioritize user stories on your backlog, learn what the best ways to monetize your applications are or simply want to find what the errors your customers are referring to, monitoring your applications is key if you want to be successful in the ISV industry. And yet too many applications, once deployed, remain unmonitored and thus, their developers tend to behave passive when it comes to supporting their customers.
Ever heard a developer say ‘I don’t know why it doesn’t work for you. It works perfectly fine on my PC.’?  
During this session I’ll walk you through the best practices of both implementing and using Azure Application Insights so that you will be two steps ahead of your customer and eventually get to be pro-active when it comes to supporting applications deployed in the wild.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Microsoft and the Web: a break from the past

David Rousset

David Rousset - Senior Program Manager, Microsoft

During this session, we will quickly review why we’ve decided to break from the past to build a brand new browser for Windows 10.
I’ll share the reasons and our vision for the future.
We will then spend some time reviewing some of the features we’ve implemented in our rendering and Chakra engines such our very complete support of ECMAScript 6, asm.js, gamepad, web audio or CSS Filters.
We will end up by reviewing Vorlon.js, an open-source project to help web developers remote debugging cross-platforms.
Read more

Developers - C.A.ROSETTI HALL -
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Microsoft Azure Primer

Mihai Tataran

Mihai Tataran - Microsoft Azure MVP, General Manager Avaelgo

Microsoft Azure has been on the market for a few years, but lately it has literally exploded in terms of usage and features.
In this session you will understand what the basic offerings in Azure are, with a deep-dive comparison between its Infrastructure-as-a-Service (Virtual Machines) and Platform-as-a-Service (Cloud Services and Web Apps) offering, in other words how to deploy and run applications in Azure, and a comparison between the major choices to store data in Azure (relational vs. non-relational).
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Privacy-first Development

Vlad Iliescu

Vlad Iliescu - Scrum Master, Maxcode

Dan Nicola

Dan Nicola - Director, Maxcode

Privacy used to be treated as a second-class citizen in regard to security. No more. In recent years, privacy has become more and more important as increasing amounts of data shift from on-premises to the cloud.
Find out why privacy matters and join our conversation on privacy guidelines for developing today’s software and services.
Read more

Developers - C. A. ROSETTI - 
Level 200 Business value, some Technical

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

Universal Windows App and C# - an unified experience with Cloud help

Andrei Ignat

Andrei Ignat - Technical Director, EA Romania

Do you want to know how to program for all Windows devices?
Do you want to see an application that could synchronize his data to the Cloud to maximize user experience?
Did you read Guide to Universal Windows Platform (UWP) apps (https://msdn.microsoft.com/library/windows/apps/dn894631.aspx ) and want to make the next step?
If you have answered yes to one of those questions, this presentation is for you!
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Introducing Sitecore - The Experience Platform™

Adrian Iorgu

Adrian Iorgu - Freelance Sitecore Consultant / Solution Architect

Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions.
During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
Read more

Developers - C. A. ROSETTI - 
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Cloud Ready’ Design through Application Software Infrastructure

Florin Coros

Florin Coros - Partner and Co-Founder iQuarc

Badly designed code is one of the highest price we pay as an industry.
In many cases the cost of adding or changing features increases with the time we advance into the project. The bigger the project gets, the more complex it gets and the more costly it is to work on it, if it lacks structure. If you need to migrate it, you need to rewrite it all.
In this session I will show from real world projects experience how to keep your team efficient changing the code when you need to move into the Cloud, with what I call the Application Software Infrastructure. It assures code quality through structure rather than relying on discipline only. It documents the architecture into code and bridges this way the architectural diagrams and the code structures.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Cortana Analytics

Silviu Niculita

Silviu Niculita - Chief Technology Officer, RIA Solutions Group

Come get a preview of the technology that will do for Big Data and Analytics what Visual Basic 6 did for client-server app development.
Read more

Developers - C. A. ROSETTI HALL - 
Level 200 Business value, some Technical

Break - Visit partners' booths, network, attend Open Area presentations

C# everywhere - Building Cross-Platform Apps with Xamarin and MvvmCross

Flavius-Radu Demian

Flavius-Radu Demian - General Manager, Deventure ; Timisoara .Net meetup organizer

In this session, you will learn how to leverage your existing Microsoft .NET and C# skills to create iOS and Android apps in Visual Studio with Xamarin.
Xamarin enables C# developers to become native iOS, Android, and Windows mobile app developers almost overnight.
In addition to allowing you write your iOS and Android apps with C#, Xamarin lets you reuse existing .NET libraries and portable class libraries and share your business logic across iOS, Android, and Windows apps.
You’ll learn how to get started with a sample cross-platform solution, which tools you can use, how to design a proper user interface for each platform and how to structure your projects for maximum code reuse with the help of MvvmCross. Maximum code reuse allows better time to market, assures better maintainability and reduces costs.
Native mobile development doesn’t have to be so hard. Come learn how your .NET skills can be transformed for true cross-platform development.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Build apps using a zero-knowledge cloud database

Cristi Ursachi

Cristi Ursachi - Founder, Dotissi Development

Data privacy is a fundamental problem nowadays. Many organizations and individuals are concerned about privacy and what can happen with their data stored in the cloud. In this session will see how you can practically build apps using a cloud database which knows nothing about the data stored, but at the same time being able to query it.
Read more

Developers - C. A. ROSETTI HALL - 
Level 300 Deep Technical

Registration - Come in, sign up, and get to know each other.

Driving business growth through digital transformation in Romania and Central and Eastern Europe

Kostas Loukas

Kostas Loukas - General Manager, Microsoft Romania

Don Grantham

Don Grantham - President, Microsoft Central and Eastern Europe

General Audience - UNIRII HALL - 
Level 100 Business value

Flipping to Digital Leadership in South-East Europe: The 2015 CIO Agenda

Oldrich Priklenk

Oldrich Priklenk - CEO for KPC-Group, s.r.o., Independent Gartner rep. for Czech Republic, Slovakia and Romania

Mr. Priklenk’s presentation will address industry trends and how these are impacting organizations, especially within IT.
Most IT organizations have three persistent issues that impede digital opportunities:
First, digital leadership means flipping the approach from nurturing and evolving legacy assets to starting with the digital world and what is possible.
Second, value management needs to flip from what’s easily measurable (e.g., IT cost) to what is most valuable.
Third, must flex their leadership style to be less control-led, and more vision and inspiration-led.
These problems aren’t new, but the prizes for solving them, and the dangers of ignoring them, are growing exponentially.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

Digital is the new normal – Uber: Technology, Vision, Execution

Rob Khazzam

Rob Khazzam - General Manager Uber Central Europe

Rob, Uber's General Manager in Central Europe, will expand on the key aspects of Uber's organization design, cultural values and data-driven approach which have allowed it to expand so rapidly over the last five years.
Read more

General Audience - UNIRII HALL -   
Level 100 Business value

Performance. It's all about what matters to business

Julien Ducarroz

Julien Ducarroz - Chief Commercial Officer, Orange Romania

This year, Orange has launched the Essentials 2020 strategy, aimed at supporting people and companies in their digital transformation journey.
Smart connectivity, collaboration, workspace and security are the four pillars that make living and working simpler, better, effective, safer.
Julien Ducarroz will introduce to the audience the latest innovations from Orange Romania that turns this vision into reality and helps businesses grow and increase their performance.
Read more

General Audience - UNIRII HALL - 
Level 100 Business value

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

Unleash Your Success Mindset

John Stockdale

John Stockdale - Senior Partner at Stockdale & Associates

Research has proven that although most people genuinely want to be successful in mastering their ability to adapt to change, overcome challenges and produce consistent results… few actually do anything about it. The single most important obstacle holding them back has very little to do with their skills, experience or intelligence.
It has to do with their mindset!
This is the single most important characteristic that separates the world’s most successful people, in anything that they do, with the rest who struggle for the answers. It is the key to unlocking your unlimited potential, and most importantly, understanding how to actually use the tools you already possess in achieving goals you never thought possible!
Unleashing Your Success Mindset is a process for understanding how the mind works and how to take advantage of its unlimited potential
What you will learn:

The Success Mindset Principles - What the world most successful people know and how to begin shifting your thinking around achieving success.
The NLP Communication Model - How to master your understanding of how we process and communicate information in order to improve almost every facet of your daily life.
The Reticular Activating System (R.A.S) - The most powerful tool for achieving success that everyone possess, yet very few know how to use.
Quantum Thinking - How to actually think beyond the ‘box’ in unlocking your creativity and transforming your perception of what is possible.
Limiting Beliefs - What they are, how they hold you back and what you need to learn to eliminate them.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

The future of the datacenter!

Gicu Dobrea

Gicu Dobrea - MVP – Enterprise Security, Founder and CEO of XEDUCO (former INTELPROF)

Windows Server v.Next is a tectonic shift in the industry with Software Defined Compute, Storage. Networking, Nano Server, Containers and more.
There's so much in this release that this session will give you a better perspective of the whole and help our customers realize their business goals through Microsoft Cloud.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Can you really afford not having a strategy in cybersecurity ?

Nicolas Arpagian

Nicolas Arpagian - Strategy & Public Affairs Director, Orange Cyberdefense (Orange Business Services)

The data produced, exchanged and collected every day in your company are a strategic asset.
In a world of competitiveness it is mandatory to build a strategy to defend your business and technical information.
Cyberattacks are now affordable for very low amounts of money. And there is an entire digital industry dedicated to cyber criminality. You need to deal with trusted partners to face such risks and guarantee the cybersecurity of your infrastructures.
With its 250 million customers worldwide, Orange Group has a strong capacity to overview what happens on the networks. That’s why Orange Cyberdefense has an unrivaled experience in detecting and analyzing malwares. For instance, its solutions are also very efficient to limit the impact of operations of denial of service (DDoS).
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 200 Business value, some Technical

Building an IoT Solution using Azure Event Hubs, Stream Analytics, Machine Learning, and PowerBI

Sorin Peste

Sorin Peste - Technical Evangelist, Microsoft Romania

Petru Jucovschi

Petru Jucovschi - Cloud Solution Architect, Microsoft Romania

The cloud-based Internet of Things is here! Come see a demo of an IoT solution, using a host of Azure-based technologies.
Find out how you can easily build a pipeline to ingest, analyze, predict and present data and trends, using stuff that’s already in Azure today.
Learn how you can get from idea to working prototype in a very short time.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Application Lifecycle Management (ALM) and DevOps for Cross-Platform Mobile Apps

Kraig Brockschmidt

Kraig Brockschmidt - Senior Content Developer, Microsoft

Modern tools like Apache Cordova (HTML/JS) and Xamarin (C# and Visual Basic) have given developers the ability to write mobile apps for Android, iOS, and Windows from a single source base with 90% or more common code.
However, developers also know that coding is only one part of the overall lifecycle of the app, commonly referred to as ALM or DevOps. That lifecycle also include build automation, testing, continuous integration, and production monitoring, as well as version control, profiling, and the role of cloud back-ends in minimizing per-platform overhead.
This session will help you navigate all  these considerations for apps written with Cordova, Xamarin, and Unity, as developers experience them through Visual Studio, Visual Studio Online, and Team Foundation server, along with third party services like Sauce Labs and Xamarin Test Cloud.
Read more

Developers - C.A.ROSETTI HALL - 
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

The workspace of the future delivered today.

Florin Popa

Florin Popa - Business to Business Director, Orange Romania

Business opportunities are everywhere customers are. This is why business mobilization solutions help companies identify new market niches, shorten their sales cycle, improve their customer engagement and increase the overall productivity. Join Florin Popa to learn how workspaces are changing and how to turn your mobile devices into powerful business tools.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

What’s New in Windows 10 Deployment?

Milad Aslaner

Milad Aslaner - Program Manager , Microsoft Surface

With Windows 10, there are brand new and updated ways on how to deploy Windows devices. Take the chance and join Milad Aslaner, Program Manager in Surface Engineering and Deployment Expert when he talks about wipe/reload, in-place upgrade, runtime provisioning and more.
This is your chance to explore all the improvements the Windows team has made for commercial customers to have the best possible enterprise deployment experience.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 100 Business value

Query Store in SQL Server 2016

Cristian Andrei Lefter

Cristian Andrei Lefter - Microsoft MVP - SQL Server.ro , Principal at Esential Training

The SQL Server Query Store is a new feature of SQL Server 2016 that provides insight on query plan choice and performance.
It simplifies performance troubleshooting by enabling you to quickly find performance differences caused by changes in query plans.
The feature automatically captures a history of queries, plans, and runtime statistics, and retains these for your review. It separates data by time windows, allowing you to see database usage patterns and understand when query plan changes happened on the server. It also allows you to maintain query performance stability.
The session will focus on managing the Query Store and the key usage scenarios.
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Introduction to Windows Workflow Foundation

Andrei Oros

Andrei Oros - Chief Technology Officer, Flowster Solutions

WWF technology overview, business applications and demo – get to know the workflow way - history and current status, when to use, what advantages it offers.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

The Rise of the Things – A New IoT World

Ciprian Jichici

Ciprian Jichici - Microsoft Regional Director and General Manager, Genisoft

We are on the brink of a massive revolution in IT fueled by the tremendous growth of devices connected to the internet.
The Internet of Things has transformed in a few short years from a buzzword into a daily reality.
This session will help you understand how the new IoT capabilities of Microsoft Azure can help you capture and analyze device data to improve results across your or your customer’s business. We will go through a few real life scenarios and we will also talk about our own experience at Genisoft building IoT solutions using the Azure IoT suite.
Read more

Developers - C.A.ROSETTI HALL -
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

The Beauty of Business Growth

Sergiu Negut

Sergiu Negut - Associate Dean of Entrepreneurial Growth, Maastricht School of Management Romania

Some businesses grow faster than others. It was always like that. With each new success that we see and understand, we grow new idols for business transformation. And somehow these new heroes are different from a generation ago. Different in style, in speech, in business rationale.
What has changed? Why the secret sauce of your growth can no longer be cooked from a last century recipe?
Our heroes no longer seek to solve problems; they rather invent new solutions. How is this changing the way we grow our businesses? What makes a new product, initiative, process or business likeable? Or loveable, for that matter? Have we learned to design our businesses for growth? Is this process a science or an art?
This and many others are no simple questions with no simple answers. In his session, Sergiu Negut will challenge you into designing and redesigning your business.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

How easy is it to control an enterprise IT infrastructure with Microsoft management solutions?

Adrian Stoian

Adrian Stoian - Microsoft MVP, Tech Ready

Attend this session to find out about the new features in System Center vNext for managing enterprise IT infrastructures.
We will discuss how you can use these features to implement and manage private cloud infrastructures.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Managing Linux platforms with Microsoft Enterprise Solutions

Ovidiu Pismac

Ovidiu Pismac - Account Technology Strategist, Microsoft Romania

Join this session and learn how System Center can manage a heterogeneous enterprise environment:
- Provisioning Linux with Virtual Machine Manager
- Monitoring Linux with System Center Operations Manager
- Managing and protecting Linux with System Center Configuration Manager and System  Center Endpoint Protection
- Backup Linux virtual machines with Data Protection Manager
- Managing Linux platforms with Microsoft cloud solution Operations Management Suite
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Azure - Stories From the Trenches

Lucian Daia

Lucian Daia - Head of Custom Solutions, Zitec

Azure is a great platform for all applications - from small, experimental ones, to large, business-critical ones. However, migrating existing applications to (or even developing new ones in) the cloud is still a challenging task for most organizations.
During this session, we'll look at several lessons learned from migrating a multitude of applications to Azure.
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Enterprise Profiles for the Cloud

Dan Danciu

Dan Danciu - Engineering Manager / Software Architect, ISDC

A description of the profiles you will find in large companies when talking to them about adopting cloud based solutions.
Lets see what makes them tick and see how we can approach each one in order to show the added value of going to the cloud.
Read more

Developers - C.A.ROSETTI HALL -
Level 300 Deep Technical

Registration - Come in, sign up, and get to know each other.

Digital disruption and innovation in executive development: case study – the INSEAD-Microsoft sales enablement programme

Mark Roberts

Mark Roberts - Associate Dean of Executive Education at INSEAD

This session will discuss how INSEAD has collaborated with Microsoft to develop a new, highly effective approach to executive education.
Embracing technology, a customised online solution enables organisations to build competitive advantage by rapidly increasing the skills and shifting the behavior of large populations of their executives who may be dispersed all over the globe.
Read more

General Audience – UNIRII HALL –
Level 100 Business value

Break - Visit partners' booths, network, attend Open Area presentations

How do we shape our business models in a world of digital disruption?

Violeta Luca

Violeta Luca - Marketing & Operations Director, Microsoft Romania

Aurelia Costache

Aurelia Costache - Financial Services Industry Advisory Leader, EY Romania

We live in a world where devices outnumber people and create more data than people can consume. The pace of change is faster than ever. Technology has led to disruptions in our personal and our professional lives. The world has changed. The new digital economy goes beyond technology, triggering a new wave of transformation in the way leaders and organizations do business.
In the emerging environment, sharing and collaborating are the new success factors. Networking and trust yield better results than protectionism. Finding the answers together is a better work mindset than struggling alone. Decision making is pushed to the edges, empowering and engaging employees.
How does Information Technology influence market leadership and what are the new competitive advantages? How do we engage with our communities? What are the skills and capabilities of the new world CEO? Can operational excellence be effective without the information excellence which is leveraging automation, information, analytics, and sophisticated algorithms?
These are only a few questions to answer during the session.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Windows 10 for Enterprise – An Early Best In Class Windows Experience with Microsoft Devices

Milad Aslaner

Milad Aslaner - Program Manager , Microsoft Surface

Microsoft is committed building an ecosystem of devices that enables showcasing the power of Windows. In this session it’s about all first-party devices such as Surface, Surface Hub, HoloLens, Band, Xbox, and Windows Phone.
Come and join Milad Aslaner, Program Manager in the Surface Engineering team when he talks about the overall vision for Microsoft devices and the experiences they enable. 
Read more

IT Professionals - NICOLAE BALCESCU HALL -
Level 300 Deep Technical

Turning the Wi-Fi infrastructure into a business booster

Cristian Patachia

Cristian Patachia - Development & Innovation Manager, Orange Romania

With an ever-increasing coverage and seamless integration with cellular networks, the Wi-Fi provides not only easy, fast and secure access to information for communities, municipalities, schools and families, but also means to grow employee productivity and a perfect playing field for those with the irresistible urge to invent something new, something big, something immensely valuable.
If you are an enterprise, you will find out how to turn your Wi-Fi network into a business booster. If you are a venue owner or a retailer you might be interested to see the value of Wi-Fi based location & data analytics for better marketing and a better in-store experience. If you are a technology or a digital marketing start-up you can find your innovation partner for the next great thing to experiment. If you are a carrier you can learn how to integrate the Wi-Fi access to your existing infrastructure and why the Wi-Fi calling is the little feature that can make a big difference for your consumers.
You will discover all these and many more together with Cristian Patachia.
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 200 Business value, some Technical

Know your customers, know yours apps!

Alex Mang

Alex Mang - CEO, KeyTicket Solutions

Whether you have to prioritize user stories on your backlog, learn what the best ways to monetize your applications are or simply want to find what the errors your customers are referring to, monitoring your applications is key if you want to be successful in the ISV industry. And yet too many applications, once deployed, remain unmonitored and thus, their developers tend to behave passive when it comes to supporting their customers.
Ever heard a developer say ‘I don’t know why it doesn’t work for you. It works perfectly fine on my PC.’?  
During this session I’ll walk you through the best practices of both implementing and using Azure Application Insights so that you will be two steps ahead of your customer and eventually get to be pro-active when it comes to supporting applications deployed in the wild.
Read more

Developers - HUMAN RIGHTS HALL -
Level 300 Deep Technical

Microsoft and the Web: a break from the past

David Rousset

David Rousset - Senior Program Manager, Microsoft

During this session, we will quickly review why we’ve decided to break from the past to build a brand new browser for Windows 10.
I’ll share the reasons and our vision for the future.
We will then spend some time reviewing some of the features we’ve implemented in our rendering and Chakra engines such our very complete support of ECMAScript 6, asm.js, gamepad, web audio or CSS Filters.
We will end up by reviewing Vorlon.js, an open-source project to help web developers remote debugging cross-platforms.
Read more

Developers - C.A.ROSETTI HALL -
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Digital transformation at Orange

Bogdan Rotunjanu

Bogdan Rotunjanu - IT Director, Orange Romania

At Orange, we are convinced that digital is a business transformation catalyst as we've experienced it over the last 3 years.
Find out from Bogdan how our IT organisation has transcended the traditional supportive role to become a key business strategy contributor and how we improved our operational processes, work productivity and cost efficiencies through the use of new technologies.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

Hacking with PowerShell

Gicu Dobrea

Gicu Dobrea - MVP – Enterprise Security, Founder and CEO of XEDUCO (former INTELPROF)

PowerShell is now a ‘mandatory-to-use’ tool for IT professionals in order to automate administration of the Windows OS and applications, including Azure and Nano Server.
Unfortunately, threat actors have recently taken advantage of this powerful scripting language just because PowerShell it's already installed on your Windows machines, trusted by Admins and most AntiVirus tools!
The session presents the steps that should get you starting on (Ethical) Hacking and Pen Testing with PowerShell and some useful techniques that a defender can use in order to limit the effectiveness of PowerShell attacks.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Building Cloud Infrastructure with Cisco and Microsoft

Vlad Biristeica

Vlad Biristeica - Systems Engineer, Cisco

Cisco and Microsoft have made a significant leap forward with investments to integrate their technologies to enable IT Service Providers to win  cloud revenue, optimize application performance and ROI.
Together they provide faster time to market, lower operational costs and a lower TCO through a converged approach, by using Converged Cisco ACI stacks for Microsoft Applications that optimise delivery of key workloads.
Read more

IT Professionals - NICOLAE IORGA HALL -
Level 200 Business value, some Technical

Microsoft Azure Primer

Mihai Tataran

Mihai Tataran - Microsoft Azure MVP, General Manager Avaelgo

Microsoft Azure has been on the market for a few years, but lately it has literally exploded in terms of usage and features.
In this session you will understand what the basic offerings in Azure are, with a deep-dive comparison between its Infrastructure-as-a-Service (Virtual Machines) and Platform-as-a-Service (Cloud Services and Web Apps) offering, in other words how to deploy and run applications in Azure, and a comparison between the major choices to store data in Azure (relational vs. non-relational).
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Privacy-first Development

Vlad Iliescu

Vlad Iliescu - Scrum Master, Maxcode

Dan Nicola

Dan Nicola - Director, Maxcode

Privacy used to be treated as a second-class citizen in regard to security. No more. In recent years, privacy has become more and more important as increasing amounts of data shift from on-premises to the cloud.
Find out why privacy matters and join our conversation on privacy guidelines for developing today’s software and services.
Read more

Developers - C.A.ROSETTI HALL -
Level 200 Business value, some Technical

Lunch - Eat, visit partners' booths, network, attend Open Area presentations

Business transformation – a catalyst for business growth in the digital world

Kostas Loukas

Kostas Loukas - General Manager, Microsoft Romania

Adrian Mihai

Adrian Mihai - Owner, FAN Courier

Jean-Francois Fallacher

Jean-Francois Fallacher - CEO, Orange Romania

 George Georgakopoulos

George Georgakopoulos - CEO, Bancpost

Daniela Nemoianu

Daniela Nemoianu - Partner and Head of Markets KPMG in Romania

Wolfgang Schulz

Wolfgang Schulz - General Manager, BMW Group Romania

Business transformation is all about the continuous desire to achieve more. It’s also one of the main drivers of progress in the digital world. It requires taking bold decisions and turning them into actions.
Join six of the greatest business leaders in Romania in a discussion about shifting business models in a fast paced environment.
Learn about how new business ecosystems work and how you can grow your business in the digital world.
Read more

Business managers - UNIRII HALL - 
Level 100 Business value

14:30 - 15:00 Manage availability with Veeam and Microsoft Azure

Cornel Popescu

Cornel Popescu - Systems Engineer Veeam SEE

This session will discuss the options for managing availability for the modern datacenter, while leveraging private cloud and Microsoft Azure.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

15:00 - 15:30 Protecting Heterogeneous IT Environments with Azure Site Recovery

Sebastian Vijeu

Sebastian Vijeu - IT Consultant, Axxell Solutions

Razvan Rusu

Razvan Rusu - IT Consultant and Trainer, ECKO Systems

Do you want to enable Disaster Recovery without extensive CAPEX? Do you want to find the right solution suitable for you?
If you answered yes to any of those questions, then join us in this session and learn how Azure Site Recovery enables a low TCO DR solution for your heterogeneous IT environments. Even if you may be virtualized on Hyper-V or VMware, or may still run physical servers, ASR can seamlessly enable cost-effective replication and recovery to Azure.
We will cover protection, management of failover to Azure and back to on-premises, and infrastructure considerations. ASR can also migrate workloads from on-premises and AWS to Azure, and we will show you how.
We will also detail the investments we have made to ensure the security and privacy of your customer’s data as you help them on their journey to Azure.
Read more

IT Professionals - NICOLAE BALCESCU HALL - 
Level 300 Deep Technical

Microsoft and the open source world – the story of the change

Ryszard Dalkowski

Ryszard Dalkowski - Vice president of open source Aegis Foundation

During last years you can observe huge change on the IT market. And – despite all – Microsoft approach to open source software has changed.
As the former “Microsoftie” Ryszard was included in the change – right now he observes (and comments) the change from the external position.
Come and see what efforts Microsoft has made to be the “better citizen” in open source communities. And how Microsoft Azure has changed that paradigm. 
Read more

IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Universal Windows App and C# - an unified experience with Cloud help

Andrei Ignat

Andrei Ignat - Technical Director, EA Romania

Do you want to know how to program for all Windows devices?
Do you want to see an application that could synchronize his data to the Cloud to maximize user experience?
Did you read Guide to Universal Windows Platform (UWP) apps (https://msdn.microsoft.com/library/windows/apps/dn894631.aspx ) and want to make the next step?
If you have answered yes to one of those questions, this presentation is for you!
Read more

Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Introducing Sitecore - The Experience Platform™

Adrian Iorgu

Adrian Iorgu - Freelance Sitecore Consultant / Solution Architect

Sitecore is a powerful ASP.NET framework for building highly sophisticated and compelling enterprise Web solutions. During this session we will walk you trough the key-features of the Sitecore Experience Platform, will have a look at some of the tools that keep the Sitecore developers happy and will have a sneak peek at the Sitecore CMS.
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Developers - C.A.ROSETTI HALL -
Level 300 Deep Technical

Break - Visit partners' booths, network, attend Open Area presentations

Digital innovation in the business environment

Jasper Vis

Jasper Vis - Managing Partner, Headcandy

Jasper Vis will take you through the rollercoaster story of Headcandy showcasing how his company creates top notch digital experiences that add value to both Microsoft and its clients. Headcandy’s agile project approach allows companies to evolve faster in the world of digital innovation.
Headcandy is working for market leading companies and brands.
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Business managers - UNIRII HALL - 
Level 100 Business value

Learn how to control and manage your mobile devices in a BYOD world

Adrian Stoian

Adrian Stoian - Microsoft MVP, Tech Ready

Attend this session to find out about the new features for managing mobile devices with Windows 10 and Windows Phone 10 with Microsoft Intune and System Center Configuration Manager. Learn about conditional access, new features for managing application and configuring various settings using policies and profiles.
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IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Security and Collaboration in Office 365

Petru Liviu Russu

Petru Liviu Russu - Senior Support Engineer, Microsoft Romania

Mihai Caltaru

Mihai Caltaru - Support Escalation Engineer, Microsoft Romania

In today’s world, security and collaboration are two of the most important pillars of an organization. This session would like to cover both these topics and show you what are the latest updates in Office 365 advanced protection and also in the brand new Office 2016.
While many organizations get hit by increasingly sophisticated attacks, you might be looking for tools that provide advanced protection.
We will show you what you can do with the latest in Advanced Threat Protection. We'll take a look at new capabilities in Office 365 and Exchange Online to consistently protect you against phishing attacks with new features such as Safe Attachments, Safe Links and more to safeguard against malware and bulk spamming.
With the new release of Office 2016 we introduce improvements in deployment and update management while simplifying the activation management in the Office 365 Admin Portal.
We have updated the Office suite for the modern workplace, with smart tools for individuals, teams and businesses.
Real-time typing, simplified sharing, improved version history and modern attachments are only some of the new features you won't want to miss!
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IT Professionals - NICOLAE BALCESCU HALL - 
Level 200 Business value, some Technical

Cloud Ready’ Design through Application Software Infrastructure

Florin Coros

Florin Coros - Partner and Co-Founder iQuarc

Badly designed code is one of the highest price we pay as an industry.
In many cases the cost of adding or changing features increases with the time we advance into the project. The bigger the project gets, the more complex it gets and the more costly it is to work on it, if it lacks structure. If you need to migrate it, you need to rewrite it all.
In this session I will show from real world projects experience how to keep your team efficient changing the code when you need to move into the Cloud, with what I call the Application Software Infrastructure. It assures code quality through structure rather than relying on discipline only. It documents the architecture into code and bridges this way the architectural diagrams and the code structures.
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Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Cortana Analytics

Silviu Niculita

Silviu Niculita - Chief Technology Officer, RIA Solutions Group

Come get a preview of the technology that will do for Big Data and Analytics what Visual Basic 6 did for client-server app development.
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Developers - C.A.ROSETTI HALL -
Level 200 Business value, some Technical

Break - Visit partners' booths, network, attend Open Area presentations

Growth Hacking - The New Mantra of the 2016 Marketer

Cristian Herghelegiu

Cristian Herghelegiu - CEO GECAD NET

Tudor Galos

Tudor Galos - Consumer Marketing Manager, Microsoft Romania

Tired of hearing the same stories about different companies' mindless growth strategies followed by their fast & furious downfall?
Do you see amazing products and services featured at startup fairs and conferences that don't match the sales expectations?
Do you feel that you need more tools to continue growing while maintaining control, quality and (most importantly) profits?
Come to our session to learn why Growth Hacking tools & guidelines are the new mantra of the 2016 marketer.
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Business managers - UNIRII HALL - 
Level 100 Business value

Deliver applications to your users from a secure Window 10 Enterprise Platform

Ovidiu Pismac

Ovidiu Pismac - Account Technology Strategist, Microsoft Romania

Join this session to learn what security capabilities are included with Windows 10 Enterprise and how you can deliver applications using latest Microsoft application virtualization on premise and cloud solution:
- Upgrade to Windows 10 with System Center Configuration Manager – see an easy way to deploy an upgrade to our latest desktop platform
- Windows 10 security capabilities: Device Guard, Credential Guard, Bitlocker and management of Bitlocker with Microsoft Bitlocker Administration Module
- See 13 recommended steps for securing a desktop; demos with Bitlocker, MBAM, LAPS- Local Administrator Password Solution, EMET – Enhanced Mitigation Experience Toolkit
- Deliver Applications with Windows Server Remote Desktop Services (RDS) and RemoteApp; how to use App-V with RDS to deliver legacy applications to newer platforms; see how easy you can deliver applications to your users using our cloud solution Azure Remote
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IT Professionals - NICOLAE IORGA HALL - 
Level 300 Deep Technical

Powerful Business Insights using Azure

Eric Maino

Eric Maino - Technical Architect, Microsoft Partner Catalyst Team

Come learn how to extract power business intelligence using resource available in Azure today.
This talk will guide you through building a power business intelligence pipeline to ingest vast amounts of telemetry, how to observe and learn from this data as well as how to build powerful and intelligent dashboards. 
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IT Professionals - NICOLAE BALCESCU HALL - 
Level 200 Business value, some Technical

C# everywhere - Building Cross-Platform Apps with Xamarin and MvvmCross

Flavius-Radu Demian

Flavius-Radu Demian - General Manager, Deventure ; Timisoara .Net meetup organizer

In this session, you will learn how to leverage your existing Microsoft .NET and C# skills to create iOS and Android apps in Visual Studio with Xamarin.
Xamarin enables C# developers to become native iOS, Android, and Windows mobile app developers almost overnight.
In addition to allowing you write your iOS and Android apps with C#, Xamarin lets you reuse existing .NET libraries and portable class libraries and share your business logic across iOS, Android, and Windows apps.
You’ll learn how to get started with a sample cross-platform solution, which tools you can use, how to design a proper user interface for each platform and how to structure your projects for maximum code reuse with the help of MvvmCross. Maximum code reuse allows better time to market, assures better maintainability and reduces costs.
Native mobile development doesn’t have to be so hard. Come learn how your .NET skills can be transformed for true cross-platform development.
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Developers - HUMAN RIGHTS HALL - 
Level 300 Deep Technical

Build apps using a zero-knowledge cloud database

Cristi Ursachi

Cristi Ursachi - Founder, Dotissi Development

Data privacy is a fundamental problem nowadays. Many organizations and individuals are concerned about privacy and what can happen with their data stored in the cloud. In this session will see how you can practically build apps using a cloud database which knows nothing about the data stored, but at the same time being able to query it.
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Developers - C.A.ROSETTI HALL -
Level 300 Deep Technical